Month One
Here's What Happens in Your First 30 Days
No mystery. No waiting around. Here's exactly what Casey does in month one — and what you walk away with no matter what.
Most business owners have no idea what their ads are actually doing. Week one is just about getting honest about that.
The Four-Week Breakdown
Casey reviews everything: your Google Ads account, Local Service Ads, Meta ads, and Google Business Profile. The goal is simple — find what's working, find what's wasting money, and find what's missing. You get a plain-English summary of what was found.
Campaigns get launched or fixed. Tracking gets set up so you can actually see when a call or form fill came from an ad. No more guessing whether the phone rang because of Google or because someone drove by your truck.
Casey monitors the calls and requests coming in. Targeting gets tightened, negative keywords get added, and ads get adjusted based on real search terms — not guesses. If something isn't pulling good leads, it gets changed.
At the end of the month, you get a clear picture of what came in, what closed or looks likely to close, and what changes make sense going forward. No fluff — just what happened and what's next.
If You Don't Have a Way to Track Leads Yet
A lot of service businesses are still writing jobs on a notepad or tracking them in their head. If that's you, Casey sets up a simple way to log leads and jobs in month one — nothing complicated, just something that works.
What You Still Own
- Your Google Business Profile
- Your Meta ad account
- Full visibility into what's running and what it costs
Google Ads campaigns run in Casey's account. You always know what's live and what's being spent.
What "Working" Means Here
Not clicks. Not impressions. Booked estimates and jobs. That's the only number that matters for a service business.
One Example
Goff's Tree Service in Middle Tennessee went from around 18 Google reviews to more than 325 while running ads with Stafford Ads. More reviews mean more trust, more calls, and more jobs.
Ready to See Where You Stand?
Book a free 20-minute look at your current ads or Google Business Profile. Casey will tell you what's working, what isn't, and what he'd do differently — no pressure, no pitch.